Photo Courtesy of Trace Wilson. Information taken from article written by Elizabeth Frausto, UT reporter.
The Rotary Club of La Jolla is raising money for a “Welcome to La Jolla” sign that would be placed at the median at Torrey Pines Road and La Jolla Shores Drive.
Conceptual drawings for the sign were approved by several community groups last year. Since then, architect Trace Wilson has made adjustments to the sign, making it 25 percent smaller and shifting the word “welcome” to provide a dot over the “j” in “Jolla.”
Rotarian Cindy Goodman said the club was awarded a $25,000 San Diego County grant this week to cover some of the cost. “That will leave us approximately $20,000 to raise to complete the project, including installation, planting and permitting,” she said.
Goodman said the sign, which is expected to be installed in the summer, will increase community goodwill and “income for local businesses and cultural institutions.”