Rotary District 5340, in cooperation with Rotary International, has launched a new branding campaign targeting air travelers coming to and from San Diego International Airport (SAN). 
The ads, featuring Rotary's People of Action, are being featured throughout San Diego International Airport from January 10-24, 2018. The ads are targeted to visitors coming to San Diego for 2018 International Assembly, as well as business and leisure travelers using the facility, 
"We are incredibly proud of the new Rotary branding campaign that welcomes visitors to San Diego," said Scott Carr, Rotary District 5340 Governor for 2017-18. "What better way to welcome People of Action than with a multi-media campaign geared for them."

Located minutes from downtown, San Diego International Airport (SAN) is the busiest single runway airport in the United States, and third-busiest single runway in the world. The airport, formerly known as Lindbergh Field, features advertising managed by JCDecaux, one of the largest advertising providers in the global media industry.. Rotary District 5340 negotiated with JCDecaux to create a People of Action campaign that would run 10 second video clips at 20 different locations throughout the terminals. In addition, the People of Action campaign includes seven 6'x6' backlit ads.
The campaign is timed to coincide with International Assembly, taking place January 14-20, 2018 at the Manchester Grand Hyatt in downtown San Diego. "Advertising at San Diego International Airport was a natural complement to the increased Rotary presence we will have at the airport during International Assembly, including all of our volunteer greeters," added Carr. "This was also a terrific opportunity to work with the team that created the People of Action campaign at Rotary's headquarters in Evanston, Illinois. We are incredibly grateful for their help and financial support in turning this hair-brained idea into reality."
The digital and backlit ads will be visible through January 24, 2018.
If you see them, let us know! Look for the ads, take a selfie, and send your photo to