We are very proud to announce that Brett Morey, member and Past President from the Rotary Club of La Jolla Golden Triangle, has been selected to represent Rotary District 5340 at the 129th Rose Parade presented by Honda.
This year's float theme is Planting the Seeds of Service. District 5340 is one of seven sustaining districts that support the development and construction of the Rotary float. This year, the float will have a total of 12 walkers and six riders, including John Matthews, Rotary International Director Zones 25/26 and Paul Netzel, Chair of The Rotary Foundation Trustees.
"Brett was the perfect choice to fill this prestigious role," said Scott Carr, Governor for Rotary District 5340. "He has been an incredible representative for Rotary, both locally and across the globe. He is well-respected within our District as Chair of Youth Services. And as an added bonus, the headshot photo he provided us makes him look 14 years-old, so he should have no problem finishing the parade route."
Brett Morey joined Rotary International as a member of the Rotary Club of Brentwood in 2002, transferring to the Rotary Club of La Jolla Golden Triangle in 2008. He served as President of La Jolla Golden Triangle in 2013-14 and is the Rotarian Advisor and Founder of the University City High School Interact Club. As District 5340 Youth Service Chair, he oversees al of the District's youth programs, and has the opportunity to cultivate the next generation of leaders.

The theme of the Rotary Float this year, Planting the Seeds of Service is very special to Brett. His grandparents, Howard and Esther Runge, were early pioneers of the Imperial Valley. Growing up, Brett spent time during each summer on the ranch, while breaking away to go surfing in North County San Diego. 
Earlier in his professional career, Brett worked for the American Honda Motor Company in Torrance, and decorated the Honda Float for the 2000 Tournament of Roses Parade with family and friends. "When I heard this year's parade was actually presented by Honda," added Governor Carr, "I just about fell out of my chair. Brett is a Honda gearhead who can spot an S2000 a mile away. For him to represent our District next to a float that celebrates the seeds of service - at an event hosted by Honda seemed like a pretty solid fit."
Brett’s latest project is uniting members of Interact, Rotaract, and Rotary of all ages who share a love for surfing with a new proposed Rotary Fellowship in development titled Surfers Unite Rotarian Fellowship (SURF).
"From launching the Paul Harris Society to our multi-million dollar Millions for HOPE campaign, District 5340 has a long tradition of leading the way," noted Governor Carr. "Our Rotarians continue to innovate and contribute to all Rotarians across the globe, and SURF will be no exception. I expect our new SURF program, once officially launched, to be one of the most popular Fellowships in Rotary history."
"At its core, SURF unites a diverse mix of Rotarians and non-Rotarians who all share a passion for surfing our oceans, while reinforcing the powerful, positive impact Rotary can have. Brett's leadership, passion, and 'outside-the-box' creativity absolutely make him the perfect choice to represent District 5340 on this national stage."
Rotary District 5340 congratulates Brett Morey on this honor. To learn more about Brett, please visit: